# Costco's rotisserie chicken dethroned by surprise rival

A competitor has overtaken Costco's famous rotisserie chicken in a ranking of the best birds. The new top contender comes from a retailer that consumers may not expect. This shift highlights changing consumer preferences and intensifying competition in the grocery sector.

**Importance:** 2/5

## Sources

### Business
- [Fox News Business](https://www.foxbusiness.com/markets/surprise-rival-knocks-costcos-famous-rotisserie-chicken-off-its-perch-best-bird) — Thu, 02 Jul 2026 22:38:12 GMT