# Luxury makeover for mud-soaked British festivals includes hot tubs and expensive wine

British festivals are increasingly offering premium amenities such as hot tubs and £80 bottles of rosé to attract wealthier attendees. This shift reflects a broader trend of commercialization and changing demographics in the festival scene, moving away from its traditional mud-soaked, frugal roots.

**Importance:** 2/5

## Sources

### Business
- [The Guardian Biz](https://www.theguardian.com/culture/2026/jul/17/great-british-festival-industry-luxury-makeover-gen-z) — Fri, 17 Jul 2026 14:00:31 GMT