# Ford reportedly plans $25,000 crossover to win budget-minded buyers

According to Ars Technica, Ford is reportedly developing a compact crossover priced around $25,000 to compete in the affordable vehicle segment. The model would address growing consumer demand for lower-cost EVs and gas cars. If confirmed, it could pressure rivals and reshape Ford's entry-level lineup.

**Importance:** 3/5

## Sources

### Technology
- [Ars Technica](https://arstechnica.com/cars/2026/08/has-ford-got-cheap-car-fever-allegedly-a-25k-crossover-is-on-the-way/) — Mon, 10 Aug 2026 17:07:47 +0000