# OnePlus will not release new phones in U.S. and Europe

Chinese smartphone maker OnePlus has announced that it will not launch new devices in the U.S. and European markets, shifting its focus to other regions. The decision is likely driven by intense competition and changing market dynamics. This move may impact OnePlus's global brand presence and consumer choices in these key markets.

**Importance:** 3/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/07/16/phone-maker-oneplus-reportedly-plans-to-wind-down-us-and-europe-operations/) — Thu, 16 Jul 2026 09:00:00 +0000
- [Hacker News](https://community.oneplus.com/thread/2170715118587871237) — Thu, 16 Jul 2026 10:14:04 +0000
- [Ars Technica](https://arstechnica.com/gadgets/2026/07/oneplus-ends-phone-releases-in-us-and-europe-further-reducing-smartphone-choice/) — Thu, 16 Jul 2026 16:29:46 +0000