# How a Teochew Film Revived a Lost Postal Tradition to Become China’s Surprise Hit

Director Lan Hongchun’s film “Dear You” uses the forgotten practice of letter-writing in Teochew dialect to tell a nostalgic story, becoming an unexpected box office success in China. The film’s popularity demonstrates that regional dialects can be an asset, not a liability, when paired with strong creative concepts.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/film/news/dear-you-lan-hongchun-li-sitong-teochew-dialect-hit-1236822590/) — Tue, 28 Jul 2026 14:44:05 +0000