# BMW Adds Spider-Man Ads to In-Car Infotainment Displays

BMW is introducing Spider-Man themed advertising into its vehicles' infotainment screens, likely tied to a movie promotion. The move highlights the growing trend of automakers monetizing in-car digital interfaces. It raises questions about driver distraction and user consent for ads in premium vehicles.

**Importance:** 3/5

## Sources

### Technology
- [Hacker News](https://consumerrights.wiki/w/BMW_Spider-Man_in-car_advertising) — Sat, 01 Aug 2026 03:25:12 +0000