# Smart glasses endorsements by celebrities like Kylie Jenner spark privacy concerns

Celebrities including Kylie Jenner are promoting smart glasses, raising questions about the technology's privacy implications. Critics argue the devices could normalize constant surveillance, while endorsements may make them appear fashionable rather than intrusive. The trend highlights tension between tech adoption and civil liberties.

**Importance:** 3/5

## Sources

### Business
- [The Guardian Biz](https://www.theguardian.com/commentisfree/2026/jul/17/ai-meta-smart-glasses) — Fri, 17 Jul 2026 12:00:07 GMT