# eBay Doubles Down on Live Shopping Following Strong Quarter

eBay reported a record quarter and is maintaining its focus on live shopping as a growth strategy. The company is expanding interactive sales formats to attract younger buyers and compete with platforms like TikTok and Amazon. The move signals that live commerce is becoming a lasting part of major retailers' plans.

**Importance:** 3/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/08/06/ebay-continues-to-bet-on-live-shopping-after-record-quarter/) — Thu, 06 Aug 2026 14:17:46 +0000