# Pixel lineup may see price hikes this year

The Verge reports that Google's entire Pixel smartphone lineup could face price increases in 2025. This potential move, driven by rising component costs or strategic pricing, may affect consumer buying decisions and competitive positioning against Apple and Samsung.

**Importance:** 3/5

## Sources

### Technology
- [The Verge](https://www.theverge.com/tech/962781/google-pixel-11-lineup-price-increase) — 2026-07-08T10:43:13-04:00
- [The Verge](https://www.theverge.com/tech/964972/google-pixel-11-colors-rumor) — 2026-07-13T16:52:27-04:00