# HBO Max launches vertical 'Shorts' feed for mobile users

HBO Max has introduced a new 'Shorts' feed featuring vertical videos, following the trend of short-form content popularized by TikTok and Instagram Reels. The move aims to engage mobile viewers and compete with other streaming services adapting to bite-sized media. It signals a shift in how traditional platforms are incorporating user-friendly, phone-optimized formats.

**Importance:** 3/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/07/28/hbo-max-embraces-vertical-video-with-a-new-shorts-feed/) — Tue, 28 Jul 2026 17:57:57 +0000