# Ford unveils Fathom, a full-featured electric truck starting at $28,350

Ford has announced its first ultra-affordable electric vehicle, the Fathom, a fully equipped truck priced at $28,350. The move aims to make EVs accessible to a broader market while competing directly with budget electric pickups. Its low price point could pressure rivals and accelerate mainstream EV adoption in the truck segment.

**Importance:** 4/5

## Sources

### Technology
- [The Verge](https://www.theverge.com/transportation/975977/ford-fathom-universal-ev-platform-logo-price) — 2026-08-06T09:00:00-04:00