# Marks & Spencer to celebrate 100 years at London Fashion Week

Marks & Spencer will participate in London Fashion Week for its centennial, marking a departure from its traditional frumpy image. The event underscores the retailer's efforts to modernize and appeal to younger consumers. This move signals a strategic shift for the iconic British brand.

**Importance:** 3/5

## Sources

### Business
- [The Guardian Biz](https://www.theguardian.com/business/2026/jul/09/goodbye-frump-hello-tiktok-ms-100-years-london-fashion-week-show) — Thu, 09 Jul 2026 06:44:53 GMT
- [The Guardian Biz](https://www.theguardian.com/games/video/2026/jul/10/pokemon-go-fans-times-square-celebrate-10-years-game-video) — Fri, 10 Jul 2026 10:28:14 GMT