# World Cup Drives Fox Ad Sales, but Q2 Profit Dips 3%

Fox Corp reported higher advertising revenue in its fiscal second quarter, driven by World Cup broadcasts, but overall profit fell 3% amid rising costs. The mixed results highlight how major sports events can boost ad sales while weighing on profitability.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/fox-q4-earnings-world-cup-ad-sales-1236828695/) — Thu, 06 Aug 2026 12:22:32 +0000