# David Beckham's IM8 lands $1B from General Catalyst's CVF fund

David Beckham's health drink startup IM8 secured a $1 billion investment from General Catalyst's unusual CVF fund. The fund's structure is atypical for venture capital, focusing on long-term holdings. This deal underscores the growing trend of celebrity-backed brands attracting massive funding.

**Importance:** 3/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/07/14/david-beckhams-health-drink-startup-im8-takes-1b-from-general-catalysts-unusual-cvf-fund/) — Tue, 14 Jul 2026 12:00:00 +0000