# FIFA's pitch: more tournaments, more debt, no women's game

FIFA's internal sales pitch prioritizes expanding tournaments and accumulating debt, with no mention of the women's game. The strategy reveals a focus on commercial growth over inclusivity, raising concerns about the sport's direction.

**Importance:** 3/5

## Sources

### Sports
- [The Guardian Sport](https://www.theguardian.com/football/2026/jul/30/fifa-sales-pitch-revealed-more-tournaments-debt-womens-game-omitted) — Thu, 30 Jul 2026 14:19:35 GMT