# Costco stops selling popular award-winning Kirkland product

Costco has quietly discontinued an award-winning Kirkland Signature product that customers called 'one of the best' on the market. The move has disappointed many loyal shoppers who preferred the private-label brand for its quality and value. This reflects the retailer's ongoing adjustments to its product lineup.

**Importance:** 3/5

## Sources

### Business
- [Fox News Business](https://www.foxbusiness.com/lifestyle/costco-quietly-discontinues-award-winning-kirkland-item-fans-call-one-best-market) — Wed, 08 Jul 2026 21:08:10 GMT