# Greggs profits rise as matcha and protein menu shifts succeed

UK bakery chain Greggs reported increased profits, driven by the successful introduction of matcha beverages and protein-rich products. The company adapted its menu to attract health-conscious and younger customers. This shift highlights how traditional fast-food chains can boost performance by responding to changing dietary trends.

**Importance:** 3/5

## Sources

### Business
- [BBC Business](https://www.bbc.co.uk/news/articles/cx2r0nyx99yo?at_medium=RSS&at_campaign=rss) — Wed, 29 Jul 2026 10:37:33 GMT