# Analyst Says OpenAI Ad Business Will Miss Forecast by 90%

An analyst reports that OpenAI's advertising business is on track to fall 90% short of its internal revenue forecast. This significant miss highlights ongoing challenges for the AI company in monetizing its products beyond subscriptions and API sales.

**Importance:** 3/5

## Sources

### Technology
- [Hacker News](https://www.adweek.com/media/openais-ad-business-is-on-pace-to-miss-its-own-forecast-by-90-analyst-says/) — Tue, 14 Jul 2026 05:21:02 +0000