# Celebrities earn up to £1 million for Instagram deodorant ads

Celebrity influencers are being paid as much as £1 million to promote deodorant brands on Instagram. The payments highlight the enormous financial scale of influencer marketing and the premium placed on social media endorsements by major consumer goods companies.

**Importance:** 3/5

## Sources

### Business
- [BBC Business](https://www.bbc.co.uk/news/articles/cvgegqrp656o?at_medium=RSS&at_campaign=rss) — Wed, 15 Jul 2026 23:00:42 GMT