# Google will require advertisers to label AI-generated ads

Google announced that advertisers must disclose when ads are created using artificial intelligence. The policy aims to increase transparency and prevent misleading content. This move affects digital advertising standards and consumer trust.

**Importance:** 3/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/07/09/google-will-now-disclose-which-ads-are-made-with-ai/) — Thu, 09 Jul 2026 18:40:51 +0000