# LeBron James' 76ers jersey sets Fanatics record for player's new team sales

LeBron James' Philadelphia 76ers jersey has broken Fanatics' all-time sales record for any player joining a new team across all sports. The milestone underscores James's enduring marketability and fan interest following his move to Philadelphia. This record highlights the massive commercial impact of superstar athlete transfers.

**Importance:** 3/5

## Sources

### Business
- [Fox News Business](https://www.foxbusiness.com/sports/lebron-james-76ers-jersey-breaks-all-time-fanatics-sales-record-player-joining-new-team-across-all-sports) — Wed, 29 Jul 2026 21:00:41 GMT