# NBCUniversal's Matt Strauss on Peacock Growth, Membership Rewards, Daily Engagement

In a recent interview, NBCUniversal Media Group Chief Matt Strauss discusses Peacock's growth strategy, including testing membership rewards and working to make the streaming service a daily habit for users. His comments offer insight into how major media companies are adapting to competitive streaming markets and focusing on subscriber retention.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/matt-strauss-nbcuniversal-peacock-streaming-strictly-1236829718/) — Fri, 07 Aug 2026 17:49:36 +0000