# Samsung’s HDR10+ Advanced Arrives on Prime Video This Month

Samsung is launching its upgraded HDR10+ Advanced format on Prime Video later this month, bringing improved brightness and color accuracy to compatible TVs. The feature will initially support select titles, marking a step forward for high-dynamic-range streaming quality.

**Importance:** 2/5

## Sources

### Technology
- [The Verge](https://www.theverge.com/gadgets/975085/samsung-hdr-10-plus-advanced-prime-video) — 2026-08-04T11:43:59-04:00