# MIFFest Founder Joanne Goh Advocates for Kuala Lumpur as Southeast Asia’s Film Hub

Joanne Goh, founder of the Malaysian International Film Festival (MIFFest), is promoting Kuala Lumpur’s potential to become a leading film hub in Southeast Asia. By attracting international productions and fostering local talent, she aims to elevate the city’s profile in the global film industry. This initiative underscores Malaysia’s growing ambitions in regional entertainment and cultural exchange.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/film/festivals/miffest-joanne-goh-kuala-lumpur-ambition-southeast-asias-film-hub-1236820306/) — Fri, 24 Jul 2026 14:33:00 +0000