# Athletes and Execs Join Forces at Variety’s New Sports and Entertainment Studio

Variety launched its inaugural Sports and Entertainment Studio, bringing together athletes like Russell Wilson and Jimmie Johnson with industry executives. The event highlighted collaboration between sports and entertainment sectors. It matters as it signals growing crossover between celebrity athletes and media business.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/sports/news/sports-entertainment-russell-wilson-jimmie-johnson-1236813582/) — Thu, 23 Jul 2026 16:30:00 +0000