# IPL value exceeds $20bn, challenging NFL as top global sports brand

The Indian Premier League's valuation has surged past $20 billion, placing it alongside the NFL as one of the world's most valuable sports brands. This milestone underscores cricket's expanding commercial clout and global market appeal.

**Importance:** 4/5

## Sources

### Business
- [The Guardian Biz](https://www.theguardian.com/sport/2026/jul/29/ipl-value-soars-cricket-india-sporting-brand) — Wed, 29 Jul 2026 10:02:22 GMT