# Zoom Hires Independent Journalist to Tell Its Story

Zoom is commissioning an independent journalist to produce a feature story about the company's journey, as part of a broader effort to shape its public narrative. The move highlights a growing trend of corporations using professional journalists for brand storytelling rather than traditional marketing.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/zoom-nayeema-raza-partnership-creators-1236816997/) — Tue, 21 Jul 2026 13:20:00 +0000