# Disney Plus exploring free ad-supported tier

Disney has confirmed it is exploring adding a free, ad-supported tier to its Disney Plus streaming service. Such a move would mark a departure from its subscription-only model and could broaden its audience amid competitive streaming pressures. No details or timeline have been announced.

**Importance:** 3/5

## Sources

### Technology
- [The Verge](https://www.theverge.com/streaming/975543/disney-plus-free-tier-q3-2026-earnings) — 2026-08-05T09:44:14-04:00
- [The Verge](https://www.theverge.com/streaming/976881/disney-plus-ai-recommendation-espn-search) — 2026-08-07T13:53:44-04:00