# Martha Stewart co-founds AI startup Hint for homeowners

Martha Stewart has co-founded Hint, a new AI startup that provides an AI assistant tailored for homeowners. The assistant aims to help with home management tasks such as maintenance, scheduling, and more. This matters as it brings a celebrity-backed, practical AI tool into the consumer home services market.

**Importance:** 3/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/07/29/hint-a-new-ai-startup-co-founded-by-martha-stewart-offers-an-ai-assistant-for-homeowners/) — Wed, 29 Jul 2026 15:35:09 +0000