# ‘Buy-cott’ boosts Memphis pizza shop after owner refuses national guard service

A Memphis pizza shop owner refused to serve National Guard members, sparking a backlash. In response, supporters organized a “buy-cott,” intentionally patronizing the business to show solidarity. The campaign significantly increased sales, highlighting how consumer activism can both punish and reward businesses over political stances.

**Importance:** 3/5

## Sources

### Business
- [The Guardian Biz](https://www.theguardian.com/us-news/2026/jul/21/trumps-memphis-taskforce-sparks-backlash) — Tue, 21 Jul 2026 13:00:46 GMT