# P&G Seeks to Normalize Bladder Leak Discussions During NFL Broadcasts

Procter & Gamble is launching a campaign tied to NFL broadcasts to encourage open conversation about bladder leaks. By bringing the topic into mainstream sports viewing, the company aims to reduce stigma and connect with a large audience. This marks a notable shift in advertising sensitive health issues in a traditionally male-dominated space.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/procter-gamble-bladder-leak-always-discreet-nfl-1236831210/) — Mon, 10 Aug 2026 13:10:00 +0000