# OnePlus never had a chance in the US

The Verge analyzes why OnePlus failed to gain a foothold in the US smartphone market, citing a lack of carrier partnerships and intense competition. Despite offering high-value devices, the brand could not overcome the dominance of Apple and Samsung, ultimately limiting its impact. The story highlights the challenges for upstart phone makers in a market controlled by carriers and established brands.

**Importance:** 2/5

## Sources

### Technology
- [The Verge](https://www.theverge.com/tech/966274/oneplus-never-had-a-chance-in-the-us) — 2026-07-16T09:00:00-04:00