# Popcorn Bucket Craze Drives Scalper Prices, Director Nods, Imax Merch

A viral popcorn bucket trend has escalated into high-demand merchandise, with scalpers reselling buckets at steep markups and filmmakers giving approval. Imax is now releasing its first-ever movie-themed merchandise tied to the craze, signaling a shift in theater merchandising.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/film/features/spider-man-popcorn-bucket-scalper-prices-imax-merch-1236817709/) — Mon, 03 Aug 2026 21:15:00 +0000