# Content Partners Launches Wonderloom Media, Acquires True Crime Franchise

Content Partners is expanding into the creator economy by launching Wonderloom Media, a new venture led by Ed Simpson. The company has also acquired the Dr. Insanity True Crime franchise, marking a strategic push into digital content. This move highlights how established media firms are increasingly investing in creator-driven and niche content properties.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/digital/news/dr-insanity-true-crime-youtube-wonderloom-content-partners-1236810322/) — Tue, 14 Jul 2026 14:30:00 +0000