# Hugo cocktail takes on Aperol in UK summer spritz battle

The Hugo, a prosecco-based cocktail with elderflower and mint, is gaining ground in the UK as an alternative to the popular Aperol spritz. Bars and drinks brands are now competing to capture the summer spritz market with this lighter, lower-alcohol option.

**Importance:** 2/5

## Sources

### Business
- [The Guardian Biz](https://www.theguardian.com/business/2026/aug/08/hugo-cocktail-aperol-uk-summer-of-spritz) — Sat, 08 Aug 2026 13:00:47 GMT