# Fox’s Red Seat Ventures and Amazon Form Programmatic Advertising Partnership

Fox’s Red Seat Ventures and Amazon have struck a programmatic advertising partnership, combining Fox’s premium content with Amazon’s advertising technology. The deal aims to streamline ad buying and improve targeting for advertisers. It matters because it expands programmatic ad sales for Fox through Amazon’s massive digital ecosystem.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/fox-red-seat-ventures-amazon-programmatic-advertising-1236815091/) — Mon, 20 Jul 2026 13:00:00 +0000