# OpenAI Begins Testing Ads in ChatGPT

OpenAI is introducing ads in ChatGPT as part of an early test, exploring a new revenue model. The move could affect how millions of users interact with the AI assistant and signals a shift toward advertising. It matters because ChatGPT is a major service, and ad integration may influence user experience and OpenAI's business strategy.

**Importance:** 3/5

## Sources

### Science
- [OpenAI Blog](https://openai.com/index/testing-ads-in-chatgpt) — Tue, 11 Aug 2026 10:00:00 GMT

### Technology
- [TechCrunch](https://techcrunch.com/2026/08/11/openai-launches-chatgpt-desktop-app-for-linux/) — Tue, 11 Aug 2026 19:15:35 +0000