# Netflix rivals BBC as top choice for British viewers

Netflix and BBC are nearly tied in popularity among British viewers, according to a new survey. The streaming giant has seen a surge in viewership driven by hit shows like "Adolescence" and "The Traitors," challenging the broadcaster's long-standing dominance. This shift signals a major change in UK viewing habits.

**Importance:** 3/5

## Sources

### Business
- [The Guardian Biz](https://www.theguardian.com/media/2026/jul/29/netflix-bbc-british-viewers-adolescence-traitors) — Tue, 28 Jul 2026 23:01:16 GMT