# Reddit tests new way to watch and listen to viral posts

Reddit is experimenting with a new format that turns popular posts into a more immersive, media-friendly experience, including audio narration and video-style viewing. The feature aims to make viral content easier to consume on the platform. This matters because it could significantly change how users engage with Reddit's biggest threads.

**Importance:** 2/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/07/31/reddit-is-testing-a-new-way-to-watch-and-listen-to-its-viral-posts/) — Fri, 31 Jul 2026 14:49:21 +0000