# ‘The Odyssey’ Film Draws Tourists to Sicily’s Stand-In Ithaca, Potentially Boosting Revenue by $500M

The upcoming film adaptation of Homer’s epic is driving tourism to the Sicilian island used as Ithaca in the production. Local officials project the movie could generate $500 million in revenue for the region, highlighting the growing economic impact of film-induced tourism on smaller destinations.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/film/global/the-odyssey-sicilian-island-favignana-ithaca-tourism-boom-1236824011/) — Fri, 31 Jul 2026 13:57:15 +0000