# Disney and ESPN Boost Athletes Unlimited Softball With Toy Story Theme

Disney and ESPN have partnered with the Athletes Unlimited Softball League to incorporate a "Toy Story" themed broadcast and promotional campaign. The collaboration aims to increase viewership and fan engagement by blending popular entertainment with professional sports. This marks a unique crossover between major media brands and a growing women's sports league.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/disney-espn-toy-story-boost-athletes-unlimited-softball-1236818681/) — Thu, 23 Jul 2026 14:00:00 +0000