# ESPN Enlists Content Creators to Promote NFL Season and First Super Bowl

ESPN is partnering with digital creators to help promote the upcoming NFL season and its first-ever Super Bowl telecast. The move is designed to reach younger, social-media-focused audiences through influencer content. It highlights the growing role of creators in major sports media marketing.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/espn-creators-nfl-diana-flores-chase-murman-simone-scott-1236827688/) — Wed, 05 Aug 2026 01:58:17 +0000