# Sky Acquires ITV's Media Arm for Up to $2.1 Billion

Comcast-owned Sky has agreed to buy ITV's production and distribution division, ITV Studios, for up to $2.1 billion. The deal, which consolidates two major British broadcasters, is being hailed as a defining moment for the UK media industry. It will significantly increase Sky’s content production capabilities and reshape the competitive landscape.

**Importance:** 4/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/sky-itv-media-entertainment-sale-1236802209/) — Mon, 06 Jul 2026 06:24:53 +0000