# OpenAI to Introduce Advertisements in ChatGPT

OpenAI plans to display advertisements within ChatGPT, shifting its free tier toward ad-supported revenue. The move mirrors traditional tech platforms and could alter user experience, while providing OpenAI a new income stream to offset high operating costs.

**Importance:** 3/5

## Sources

### Technology
- [Hacker News](https://ads.openai.com/) — Tue, 21 Jul 2026 18:58:44 +0000
- [TechCrunch](https://techcrunch.com/2026/07/23/openai-makes-chatgpt-health-available-to-all-u-s-users/) — Thu, 23 Jul 2026 17:00:00 +0000