# Netflix to Host Week-Long Wellness-Focused FYC Events for 'Beef' in LA

Netflix is planning a week-long series of free wellness-centered For Your Consideration events across Los Angeles to promote its limited series "Beef." The campaign targets awards voters with screenings and wellness activities. It highlights how streaming services increasingly use experiential marketing during awards season.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/awards/netflix-beef-free-wellness-fyc-events-los-angeles-1236829185/) — Thu, 06 Aug 2026 16:00:00 +0000