# Bluey Drives 17% Profit Growth at BBC’s Commercial Arm

BBC Studios, the commercial subsidiary of the BBC, reported a 17% increase in profit, largely attributed to the global success of the children's animated series *Bluey*. The show's popularity has boosted sales of merchandise, licensing, and streaming deals. This underscores the growing financial importance of intellectual property in children's entertainment for broadcasters.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/bluey-bbc-commercial-profit-growth-2025-26-1236810374/) — Tue, 14 Jul 2026 11:00:00 +0000