Sheffield design group recalls provocative work for Aphex Twin, Pulp, and Pringles

The Designers Republic, a renowned Sheffield graphic design studio, discusses their irreverent approach to creating iconic album art and branding for artists like Aphex Twin and Pulp, as well as the snack brand Pringles. Their philosophy of ignoring clients' wishes helped shape the visual identity of the 1990s British music scene. The reflection offers insight into how anti-commercial design attitudes influenced mainstream culture.

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