Imax China Readies 'Odyssey' Rollout Across 800 Screens, CEO Cites Nolan Effect

Imax China is preparing a full rollout of an untitled film, referred to as 'Odyssey', across nearly 800 screens. The CEO attributes the aggressive expansion to the "Christopher Nolan effect," referencing strong demand driven by Nolan's reputation for immersive filmmaking. This signals growing confidence in premium large-format cinema in the Chinese market.

Sources (1)